01Who we are and what this covers

This Privacy Policy explains how Nature's Mood Magic LLC ("we", "us") collects, uses and shares personal information when you visit naturesmoodmagic.com, buy from us, or contact us. It covers the site, our emails and customer service. The site is for adults 21 and over in the United States.

02What we collect

What	For example	Where it comes from
Contact details	Name, email address, phone number, shipping and billing address	You, at checkout or when you contact us
Orders	What you bought, prices, discounts, order number, delivery status, the lot numbers you received	You, our store and shipping carriers
Age confirmation	Your confirmation that you're 21 or older and, if we verify it, the result of that check	You, and a verification service if we use one
Payment details	Card type, last four digits, billing address, transaction records	Our payment processor. It handles full card numbers; we never see or store them
Account and subscription	Sign-in email, The Usual's settings and billing dates	You, and our subscription tool
Messages and requests	Emails, calls, refund requests (order number, ZIP code, reason, notes), reviews	You
Device and usage	IP address, browser and device type, pages viewed, the site that sent you, approximate location based on IP, visit times	Collected automatically by cookies and similar technology

We don't ask for health information, and we don't use what you buy to guess at anyone's health. Please leave health details out of forms and messages. If you do tell us about a reaction to one of our products, we use what you tell us only to handle it and to keep product-safety records for that lot.

03How we use it

• To take, ship and support your orders and The Usual, and to send you receipts and updates about them.
• To confirm you're 21 or older and that we're allowed to ship to your address.
• To handle refunds, replacements and questions.
• To prevent fraud and abuse, including misuse of our guarantee, and to keep the site secure.
• To keep the records the law requires, such as tax and accounting records, and to trace product lots so we can contact you if there's ever a safety issue with a product you bought.
• To understand how the site is used and make it better.
• To send marketing emails, if you've signed up for them.
• To follow the law and enforce our Terms.

04Who we share it with

We share personal information with companies that help us run the store. They may use it only to do that work for us.

Who	What they do for us
Shopify	Runs our online store, checkout and customer accounts, and stores order and customer data
Our payment processor and its banks	Processes payments and refunds and screens payments for fraud
Shipping carriers	Deliver your order. They get your name and address, and sometimes an email or phone number for delivery updates
Email service	Sends our order and marketing emails
Subscription service	Manages The Usual: billing dates, skips and cancellations
Reviews service	Collects and shows product reviews
Support tools	Our email and phone systems, which hold your messages and calls
Age verification service, if used	Checks that you're 21 or older

We may also share information:

• when the law requires it, for example to answer a valid subpoena or court order;
• to protect our customers, our business or others from fraud, abuse or harm;
• with a buyer or successor if our business is sold or merged, under this policy's protections;
• with anyone else, only if you ask us to or agree to it.

We don't sell personal information, and we don't share it for cross-context behavioral (targeted) advertising. We don't share information with other companies for their own marketing, and we never use sensitive information, such as health details, for advertising.

05Cookies and privacy signals

• Essential cookies keep your cart, run checkout, keep the site secure and remember that you confirmed you're 21 or older. The site doesn't work properly without them.
• Analytics tell us how the site is used, like which pages people visit, so we can improve it. We use Shopify's built-in analytics.
• We don't use advertising cookies or pixels.

Other companies don't collect personal information about your activity on our site for their own purposes, and we don't track you across other websites.

You can block or delete cookies in your browser settings. If you block essential cookies, the cart and checkout may not work.

If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of any sale or sharing of your personal information for that browser. We don't respond to "Do Not Track" signals, because there's no common standard for them. Global Privacy Control is how we honor opt-outs.

06Emails

We send marketing emails only if you sign up, and every one has an unsubscribe link. Order and subscription emails keep coming while you have an open order or subscription. We don't send marketing text messages.

07How long we keep it

Information	How long
Orders and payments	7 years, for tax and accounting
Refunds, requests and messages	3 years after we close them, in case of a card dispute or product-safety question
Marketing email list	Until you unsubscribe. After that we keep only a do-not-contact record so we don't email you again
Device and usage data	Up to 2 years, then deleted or kept only in a form that doesn't identify you

08Your choices and rights

Wherever you live in the United States, you can ask us to:

• tell you what personal information we have about you and give you a copy;
• correct information that's wrong;
• delete your information;
• stop sending you marketing emails;
• opt out of any sale, sharing or targeted advertising (we don't do these, but you can still tell us to never start for you).

How to ask: email support@naturesmoodmagic.com with the subject "Privacy request", or call 844-741-4367. We'll confirm it's you by matching your email address and order details. Someone you authorize can ask for you with written proof of that permission. We'll respond within 45 days. If we need more time, we'll tell you why, and we'll take no more than 45 more days.

If we say no, we'll explain why. You can appeal by replying with the word "Appeal", and we'll answer within 45 days. If you're still not satisfied, you can contact your state attorney general.

What a deletion request can't erase: records the law requires us to keep, such as tax and lot records, and records we need to finish your order, refund or card dispute. We'll delete everything else and keep only what we need to honor your request.

We won't treat you differently or charge you more for using any of these rights.

California residents: we don't share personal information with third parties for their direct marketing, as described in California's "Shine the Light" law (Civil Code § 1798.83).

09Security

The site runs over encrypted connections (HTTPS). Shopify and our payment processor meet the card industry's security standard (PCI DSS), and card numbers go straight to our payment processor. Inside our business, only people who need your information to do their job can see it. No system is perfectly secure. If a breach affects your personal information, we'll notify you as the law requires.

1021 and over only

The site and our products are only for people 21 and over. We don't knowingly collect personal information from anyone under 21, and never from children under 13. If we learn we have, we'll delete it. If you think someone under 21 has given us information, tell us.

11United States only

We operate in the United States. We and our service providers store and process your information in the US.

12Changes to this policy

We'll post any changes here with a new date. If a change significantly affects how we use your information, we'll also tell you on the site or by email before it takes effect.

13Contact

Email

support@naturesmoodmagic.com

Phone

844-741-4367

Mail

Nature's Mood Magic LLC
N168W20379 Main Street, Unit #119
Jackson, WI 53037, USA